There, fans were slated to join popular ABC Daytime stars at the Susan G. The game shows that one day when Toffy Cat was sleeping a UFO came and. For example, SoapNet hoped to draw local soap opera fans to help fight breast cancer at the channel's first sponsored walk Sept. The Toffy Cat is a game about saving the world from the threats of the UFO. Some of ABC Cable's other channels are also deploying grassroots marketing tactics.

The Playhouse Disney cable network will serve as the centerpiece of a company-wide initiative to introduce new Disney products geared toward learning-based entertainment, Sanderson said. And while Sanderson admitted that Disney is not advocating that children watch TV in the middle of the night, the cable group's research showed that parents want more choices for age-appropriate content at, Sanderson said, five in the afternoon. Affiliates also can invite guests to a special VIP breakfast that Playhouse Disney hosts on each stop of the tour.Īdditionally, operators can designate a local charity of choice to receive children's books collected in connection with the tour.ĭisney hopes that all of the different branding efforts will help drum up demand for the 24-hour network.

Disney is helping promote local cable operators with mentions in newspaper and radio ads, and cable affiliates can participate in the tours by hosting information booths with product giveaways. Toys Action & Construction Arts, Creativity & Music Dolls & Fashion Farm Games, Puzzles & Books Lego & Building Blocks Preschool & Electronic.

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